14 years local and international experience as a multi-disciplinary Design Director with transferable cross-industry experience and passion for transforming complex problems into engaging and usable solutions.
AWARDS
2015 ICX Excellence Award - Toronto Blue jays
PepsiCo Marketing awards - Tropicana
Silver PAC award - Doritos
The Dieline Feature - Tropicana Juices
Packaging Europe Magazine Feature
SKILLS
User Experience Design
Interface Design
Brand Communication
Package Design
Environmental Design
Publication Design
TOOLS USED
Photoshop CC
Illustrator CC
Indesign CC
XD
Sketch
Invision
Figma
Microsoft Office
Keynote
14 years local and international experience as a multi-disciplinary Design Director with transferable cross-industry experience and passion for transforming complex problems into engaging and usable solutions. Strong understanding of user experience methodologies for government, technology and financial organisations. Experienced in rapid prototyping with the ability to ideate and execute impactful and scalable user validated designs.
Versatility of working in corporate in-house, agency and freelance capacity. My design philosophy is centred around the belief of exploring and developing ideas with strategic focus. Extensive research into market driver indicators, user behaviour and innovative market trends. I pride myself on being clear in direction and insightful in observation. My experience and philosophy has lead me to successfully redevelop, reposition and solve many complex user problems.
Award winning Design Director specialising predominantly on creating design solutions for User Experience Design, User Interface Design, Brand Communication, Packaging, Strategy, Digital, Publication and Environmental design communication programs.