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The Source is a Canadian electronics retailer with more than 550 locations across the country. The Source has always been a destination for those who seek technology to support their work, gaming, hobby and lifestyle needs. The challenge was to transform the brand from a convenience, commodity offering to that of an immersive retail experience. The new design focused on the idea that technology exists to enhance one’s lifestyle and by creating the environment that allowed the consumer a more streamlined path of purchase experience.