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Quakers new look for the Canadian Chewy line-up focused on kid-friendly appeal to help the brand achieve on-shelf differentiation within the NPF mainline. Historically, Chewy has been the go-to brand for mums and a staple in kids’ lunch boxes, but the latest competitive threats as well as dwindling kid-appeal has caused significant switching in the category. Through this packaging reinvention, kids once again will be nagging their moms to buy Chewy for their lunch boxes, and mums will feel confident in the choice she’s making for her family.