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FEI Canada is a network of high-level financial leaders in diverse industries. The organization provides knowledge-sharing services for 1,800 members from 11 chapters across Canada, and is a partner of Financial Executives International. Financial Executives International Canada (FEI Canada) required a new branding strategy in order to gain greater recognition and membership from senior financial executives in corporate Canada. The complete branding refresh consisted of association naming, identity, website and mission development, as well as graphic design for all brand touch points.