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Moosehead Breweries Limited is Canada’s oldest independent brewery and is currently distributing its beverages across 14 countries. It was founded in 1867 by Susannah Oland in Halifax, Nova Scotia, and has remained in operation under the Oland family for sixth generations. For its 2015 winter campaign, Moosehead was looking for outdoor-themed designs that spoke to Canadian culture while showcasing more of a vintage throwback style. The Canadian-themed winter designs enable Moosehead’s identity to play a greater role in building its Canadian brand equity. This unique winter campaign will help influence consumer at-purchase decisions and encourage customers to feel a closer affinity to the brand.