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Cusqueña is a super-premium lager from Cuzco, the seat of the Inca empire. Brewed since 1911, it uses only the finest natural ingredients, including pure mountain water from a source at 18,000 feet in the Peruvian Andes. Cusquena is a premium beer ingrained in the local Peruvian culture we explored ways to celebrate the heritage and environment of the beer but also look at a contemporary design that keeps Cusquena relevant to its core demographic and attract a slightly younger skewed market segment.