Matthew Farrugia
Screen Shot 2016-02-17 at 8.28.51 PM.png

About

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur

About

With over 12 years international experience leading highly creative strategic work for some of the most internationally recognised brands including: Pepsi, Gatorade, SAB Miller, Lays, Doritos, Quaker, Major League Baseball (MLB), National Football League (NFL), Tropicana, Moosehead, Kruger, Tetley, OfficeMax, Dulux, McCain, Mountain Dew, Starbucks, Molson Canada, NHL, Kraft, Cadbury, Schweppes, University of Tasmania, Coles, Metro Trains, RACV.

I began my creative endeavours in Melbourne before moving to Toronto, Canada to work in one of Toronto’s leading multi-disciplinary design firms for the past 6 years. My approach to design philosophy is centred around the belief and pursuit of pushing boundaries, exploring and developing ideas with strategic focus. Extensive research into market driver indicators, consumer behaviour and innovative market trends. I pride myself on being clear in direction and insightful in observation, setting a high standard of creativity. My experience and philosophy has lead me to successfully redevelop, reposition and implement some of most iconic brands worldwide.

I'm a multi-disciplinary award winning Design Director specialising predominantly on creating design solutions for Brand Communication, Packaging, Strategy, Digital, Publication and Environmental design communication programs.

 

Awards

2015 ICX Excellence Award - Toronto Blue jays

PepsiCo Marketing awards - Tropicana

Silver PAC award - Doritos

The Dieline Feature - Tropicana Juices

Packaging Europe Magazine Feature